When should I order a sign for the Wonderland season?
Months ahead. October is when every trade in Marshall is booked, and an exterior finish needs time to cure properly.
Handmade wooden signs for Marshall — shopfront signage around the courthouse square, and family pieces for the house.
From late November to New Year's Day, Wonderland of Lights covers the 1901 courthouse and the whole downtown square in lights, with an ice rink, a vintage carousel, carriage rides and a Christmas market. Visitor numbers dwarf the town's twenty-odd thousand residents, and every one of those people is walking the square on foot, at night, looking at buildings.
That is the best and the worst possible test of a shop sign. Lit well, a painted timber board with real depth reads beautifully against old brick. A printed panel under the same lights looks exactly like what it is.


The practical advice for anyone trading on the square: a sign wanted for the Wonderland season should be ordered months ahead. October is when every trade in Marshall is booked solid, and a rushed exterior sign is a badly finished one. Timber signs need the finish to cure properly if they are going to survive outdoors, and that is not something to hurry.
Tell us where it is going and how exposed the spot is. An exterior sign gets built for outdoors rather than being an indoor sign hung outside, and that is a different construction, not just a different coat of paint.
These are timber pieces, not printing. Real frames, real boards, joints cut rather than stapled, finished the way a table gets finished. That is why they last on a frontage through an East Texas summer, and why they sit properly against nineteenth-century brick instead of floating in front of it.


Family names and established dates. House numbers. Scripture. Nursery and children's room pieces. Wedding and anniversary signs. Memorial pieces for a family place. Kitchen and laundry wording. One sign for one room is a perfectly normal order, and so is a set for a whole shopfront.
A close cousin of the sign work and one of the most-asked-for things in the shop. A stained board with cast hooks, cut to the length of wall you actually have, sorts out a back door or a mudroom that never had anywhere to hang anything. They take lettering too, which makes them a sign and a coat rack at once.
Send the wording, the rough size and a photograph of where it is going — on the square, the brick color and the light decide what will read. You get a price before anything is cut. Marshall is about forty minutes from the shop on I-20.
Months ahead. October is when every trade in Marshall is booked, and an exterior finish needs time to cure properly.
Yes, built for outdoors rather than an indoor sign hung outside. Tell us how exposed the spot is.
Usually. Bring a paint chip, a photograph, or the thing it has to sit beside.
One. A single sign for one room is a perfectly normal order.
The shop is in Kilgore and we travel from here — as far as Lufkin when the job is worth the drive.
A phone picture is plenty. We will tell you what it needs, what it will cost and roughly how long it will take — before you commit to anything.
Send a photo